The Battle Unending

Injured dreamknight.
Art by Eleanor Ferron

So, it turns out that trying to plan an launch a new game system while tarriffs and production costs are completely unpredictable is really hard. Every time the team meets to talk about our goals and plans we end up changing something; a due date here, a release plan there, a fundamental discussion about when/where/how we’ll do a hardcover release every other week… And all of this as we’re watching peers in gaming and publishing shutting down or downsizing on a weekly basis.

BUT! It’s not all doom and gloom. We’re agile and resilient and we’re made up of folks who’ve been in publishing and games for quite awhile. A big “upside” to these events is that all of this turmoil started before we’d made a major commitment to customers or printers. There’s no books we charged 30% too little for sitting in a shipping container and threatening to tank a year’s-worth of profits like so many other companies are currently faced with. We’re still sitting comfortably at a point where we can make adjustments to our rollout and release our products in a way that’s profitable for us and purchaseable for our customers.

So, what exactly does all that mean?

We’d originally planned to have the Quickstart Guide in folks’ hands by now, but we’ve been taking that a day at a time to try and make sure that once we start the ball rolling, you’ll be able to enjoy a steady supply of supporting products in the form of adventures, monster books, and other key materials. We’re currently not planning on a physical release of the Quickstart Guide and instead keeping it as a digital-only product for the foreseeable future, though we’re open to adding a print-on-demand option if we see a lot of requests for it. We’re still aiming to have the Infinite Re:Imagine Quickstart Guide out by the end of the month, though we may push that a week or two as various other production needs demand. And we’re not going to be committing to a print release of the final book anytime soon. With print and shipping prices fluctuating wildly, we don’t want to commit to a price that’ll put us out of business before we even get started, and we also don’t want to try charging you $120 for a TTRPG book when we know that you’re navigating the tricky waters of the times right alongside us.

We’re going to be focusing on a digital-first product release that gives you an opportunity to enjoy the game, give us feedback, and get the best possible version of everything we produce. We’re not going to take the possibility of print releases for any of our products off the table, and we’re ensuring that every digital product is being produced in print-ready format so we can activate print-on-demand options for those of you who want them as the demand presents itself. We plan to be around for a long time, providing exciting new fantasy gaming products to our customers and financial opportunities for as many writers, artists, and designers as we can manage.

Thanks everyone for following along, and here’s to many adventures ahead!

Michael Sayre
Design Lead
Infinite Reimagine LLC